Traditional Distribution is complex. It is actually a complicated channel including Distributors, Wholesalers, Jobbers & Brokers. Primarily this chain is divided into 3 levels: The Producer, The Wholesaler and The Retailer. Though it is a time tested system with many well established members at all levels, its success in past was dependent on non availability of goods on alternate channel (read online).
We call it a complicated channel because it is a web of conflicting interests. Retailers are pitted against distributors and the latter try to outsmart the producers. This is detrimental to the entire system and hurt the producer. The producer does not get the right due for a product that he has produced and end consumer does not get the product at right value.
The new dawn now brings the power on being online both to the Producers and Consumers. Online Distribution ( Read Direct ) calls for you to sell and deliver your product directly using your own sales force and warehouses.
It brings down the cost of sales drastically as you do not have to cater for profit for intermediaries like wholesalers and retailers. It also makes the communication to customer faster and as the producer would like to share.
How can producers with Traditional Distribution Model Leverage Online Distribution?
“Direct to Retail”: 02 level distribution where the dependency on the wholesaler is eliminated. SmarrtGrid has developed a Direct to Retail online system that integrates the field sales forces, inside sales, retailers and marketing into one effective Sales Engine.
Responsibilities:
Field Sales Force: Increase Width and Depth of Distribution.
Integrated Inside Sales: Support Field Sales Force, Communicate directly with Retailers as dedicated inside sales support.
Marketing: Evolved into a marketing engine that is constantly developing product information as snackable content in Digital & Print Media form. Share the same with the integrated inside sales team.
If you want to start afresh with a product in distribution; online distribution is the future. 24×7 online market is a reality that no one can afford to ignore. Migrate to Online Distribution and revolutionise your way into the future.
