Social Listening
Market was once in broadcast mode. Customers relied on the communication from brand’s customer touch points. Also there was no way that customer would be able to voice their opinion and experience to the brand or other prospective customers.
With emergence of 24×7 online integrated market the communication matrix has become very complex, yet transparent. Social media has played a key role in bringing this paradigm shift.
Today businesses cannot afford to ignore customers feedback on social media or choose to remain in oblivion.
Social listening is now a reality. Companies have dedicated social listening teams who constantly track conversations around specific topics, keywords, brand etc. They provide insights that enable the organisation optimise and execute realtime course correction, if required.
Why Social Listening Now?
• Develop an insight based strategy.
• Catch the trend to get the right pulse of the mood.
• Monitor to catch hold of the problem.
• Analysis of trends let you diagnose what is the cause of the problem?
Evaluate your Social Listening Need?
• Curious to know what customers talk about you?
• What is your Brand Health?
• What is your Klout Score?
• Does your personal brand work effectively?
• Do you want to learn how sentiment is impacting your brand?
• Avert a looming crisis in time, get Social Listening Ready
Be Social, listen social and make social listening work wonders for your business.
