SMARKETING: A modern framework developed by HubSpot. No more the businesses can afford to have Marketing & Sales work in silos. Traditionally the marketing force and sales forces have been at logger heads with each other. While the former is perceived to be intellectually cunning the latter is considered to be opportunistically smart. It is time for the business management to be serious about aligning the two together to achieve the “Common Goal”.
Why SMARKETING:
• Encourages frequent and direct communication between the two.
• Common Agreement on “Who is my customer?” By Goal & By Persona.
• Enables the marketers to sign up for a number.
• Map the Marketing Funnel Process to the Sales Funnel Process.
• Closed Loop Reporting
Evaluate your SMARKETING need:
• Only 45% of businesses have established company wide “Sales Ready” lead definition.
• Is your marketing lead “FIT”? What is the “INTEREST” level?
• Are you using dashboard to assess marketing & sales outcomes on a campaign jointly?
• Is the Lead Hand Off process agreed , understood & signed off.
To know more how SmarrtGrid can help you leverage SMARTKETING framework contact us.
