Digitised Inside Sales
Inside sales has been there for a long time. It started way back in 1980’s as telemarketing based on paperback telephone directories.From there Inside Sales has come a long way and in recent times it has further evolved to Digitised Inside Sales. Marketing teams have incorporated inbound marketing as a key strategy and it is time now for Inside Sales to leverage the same. We at SmarrtGrid are of the view the Inbound Marketing Methodology works best with Inside Sales when the latter is transformed into Digital Inside Sales.
Inside Sales continues to be the traditional method of prospecting a potential customer at a low cost, voice based model. What Digital brings as an edge is availability of “Marketable Content” in forms that the customer would like to consume. Readily available content enables any Inside Sale rep to engage better and deliver a more powerful and compelling sales prospecting pitch.
Why Digital Inside Sales Now?
Here are the top trends of 2018 for effective Voice & Web Based Selling:
• Video Based Content is becoming critical information source for senior management.
• Online Marketing has to be Integrated with Inside Sales for more effective prospective at the “Convert” Stage. (Inbound Methodology- Hubspot)
• Email 3.0 , permission based email marketing on segmented database is an effective tool to be used by Digitised Inside Sales.
• Inbound Sales Calls are expected to rise, with growing popularity of “Click To Call”.
Evaluate Your Inside Sales Need:
• Traditional Inside Sales force using excel needs to be transformed into fully integrated, software enabled inside sales function.
• Inside Sales that is not very effective in farming the prospective account or buyer.
• Use Inside Sale not only to prospect but gain insight.
