Marketing Consultancy

Change in Context

Scenario: Consider this: In 1909 Henry Ford introduced T model with a rather humorous message, “Any customer can have a car painted any colour that he wants, so long as it is black.” Change in Context: Market has changed faster in last 10 years than it ever did in 100 years + before that. The context of change is rather overwhelming when it comes to marketing. From a broadcast mode the market has totally transformed to listening mode. Today it is imperative for businesses to adopt the “Best Practices of Integrated Marketing” and make each marketing initiative measurable. How Can Brands Leverage the Change? Consumers talk to consumers about you faster than you can ever imagine. Their experience with your product is the ultimate marketing tool you have at your disposal. In an ideal scenario your delighted consumers will become your promoters and be the catalyst to your success. Role of SmarrtGrid: SmarrtGrid Marketing Consultancy is based on total transformation through Digital Activation, Implementation & Optimisation. We enable the organisations to get real time feedback on their offerings from the consumers. You will agree that there is no other better insight. How can we help? Your buyers today, come to you, well informed. They know about you, your product and your competition. They are aware! It is essential that your value propositions have to be divided into these 3 stages of Buyer’s Journey: Awareness >> Consideration >> Decision We help you interact with your Buyer at each stage, in the way the latter wishes to interact. We make every penny you spend, accountable. Big Image: <<Check the slide no: 3 from the SG Banners Graphic Indications.pptx >> Small Image: << Re Do in a different graphic format>>

Content Marketing

Scenario: Your buyer is well read, well informed and has a research up his/her sleeve before he/she interacts with you. In all probability your buyer is well educated on the subject on common interest. If you approach such buyers on the “Decision Stage” of their buying journey, they will reject you. Selling is getting tougher by the day! What is the Solution? A typical buyer’s journey is divided into 3 stages: Awareness >> Consideration >> Decision It is imperative for all the businesses to catch their prospective clients at the first stage. The only way to address today’s buyer is to “Create Consumable Content.” Interestingly worldwide only 35% B2B companies and 37% B2C companies have a documented content strategy. Role of SmarrtGrid: Content Marketing is imperative. But it is only possible once the Right Content reaches your prospective buyer in Right Format at the Right Place (choice of the buyer). We help companies put a Content Marketing Strategy in place. This includes following services around Content: Plan >> Create >> Publish >> Analyse >> Repeat. How does this help your Business? Let’s be honest. People have a huge appetite for content today. In fact with out content, Internet would be virtually nothing! The key to succeed to generate contend that people love. If they love the content you have generated they will: <ul> <li>Share,</li> <li>Talk about it &</li> <li>Come back for more!</li> </ul> Is that not what you would want? What you may require? <ul> <li>Creating “Remarkable Content”.</li> <li>Content Generation & Curating.</li> <li>Education selling to build relationships.</li> <li>Attention instead of Space.</li> <li>You want to tell the “Right Story”.</li> <li>Identify your buyer’s persona.</li> <li>Content Publish Strategy.</li> </ul> Blogs: Top 5 Interesting Facts <ul> <li>5 billion blogs are on the Internet today.</li> <li>27% of total bloggers are engaged on full time in India.</li> <li>Most of the blogs are read between 7AM to 10AM.</li> <li>Blog Promotion: Social Media Ratio à 1:5</li> <li>60% of online researching consumers are influenced by a blog while making a buying decision.</li> </ul> Info Graphics: 4 Reasons of Why? <ul> <li>Picture based messaging have 600 times more engagement.</li> <li>It is more persuasive.</li> <li>Use of visualized information has increased.</li> <li>Attention instead of space: we receive 5x of information today as we did in 1986.</li> </ul> Big Image: Slide No 4 From SG Banners Graphic Indications pptx. Small Image: Slide No 5 from SG Banners Graphic Indications pptx.

Inbound Marketing

Scenario Someone in need is looking out for a solution or a product in the giant web we call Internet. While anyone would get lost in zillions of content available on the Internet; thanks to search engines because they present the most relevant results. These results could cut across Social Media platforms, Blog Posts, Forums, Website Pages, e-Papers etc. “If a product or a solution that you offer, is being searched, is your business being presented to the searching people by the search engines?” Welcome to the new age, paradigm shift in marketing – Inbound Marketing. What is Inbound Marketing? Inbound marketing is passive and education based method where a “Stranger” is taken through a science based buyers journey. It is a 4 steps methodology. At each step the prospective buyer is educated for that level only. Only when he feels confident of moving to next level, he moves to the next step. “Inbound is the key to future of marketing. With more and more consumers moving online and searching for relevant information, the businesses cannot ignore the power for Internet. Eventually they will have to be available where their consumer is looking for them.” Role of SmarrtGrid: We swear by Inbound. Our team is inbound certified. Here is how we do: Identify Buyer’s Persona We help you identify your Buyer’s Persona, Language Pattern and Social Behaviour. This is essential as you need to reach your prospective buyer at social platforms where he is present, at times when he is mostly present there and in an outfit that he can identify with. Make Content “Inbound Eligible” If you understand your product and solution well, we redo your present content and make it “Inbound Eligible”. This involves Structure, Create & Curate. “Inbound Eligible” content is then appropriated for each of the 4 steps. Publish Content We give science and evaluation based recommendations on the platforms the “Inbound Eligible” content should be placed. We also publish the content and measure the traction. Basis our joint learning we optimise. How does it help your Business? The key to succeed is to get more and more people to reach your doorstep naturally. Search engines just love “Inbound Eligible” content. While they themselves cannot read and understand what exactly it is, but they for sure understand the social behaviour around it. Relevant Content gets maximum shares, click through, likes and conversations. This is what matters to search engines. In no time Inbound Methodology starts getting your prospective buyers to your doorstep, ready to buy! You just need to close the sale! What you may require? <ul> <li>Identify Your Buyer’s Persona.</li> <li>Where to find your Buyer?</li> <li>What is your Buyer’s Social Behaviour?</li> <li>Content Publish Strategy.</li> <li>Right Content for Right Stage in Buying.</li> <li>Landing Pages & Compelling Exchange Offer(s) for Virtual Lead Generation.</li> </ul> Small Image: (Re do the colours of this image – the format is same and information is same) Big Image: Inbound Marketing is marketing with Magnet, not a Sledgehammer <<Put this quote on top of this image or similar image>>

Social Media

Scenario Top 3 defining characteristics that set Social Media apart from Traditional Media: <ul> <li>Social Interactivity,</li> <li>Openness and Flexibility &</li> <li>Fast Paced Flow of Information!</li> </ul> Companies must be available Anywhere, Anytime & on Any Device. Companies need to be Consumer-Centric, Holistic, Real-Time & Consumer Driven. Welcome to Web 3.0. What is Social Media Marketing? Your consumers are always on one or more / one or the other kind of social media. They consume “Snack Content* ” and exhibit a particular social behaviour** while interaction with in their groups and interest areas. *Efficacy of Snack Content: It is 2 minutes noodle: Quick to Consume. If they loved it, they would share it, talk about it and comeback for more! **Efficacy of Behaviour: Social behaviour helps us understand the buyer’s persona and enables us put the “Snack Content” in the right flavour. Social Media Marketing is all about creating “Snack Content” in short bursts and identifying opportunities to leverage social activity among the consumers to auto promote your agenda. The beauty of social media lies in its inherent quality to put “Snack Content” into Viral Mode. Your content consumers then become your marketers and in no time you leverage the strength of Web 3.0! Role of SmarrtGrid At SmarrtGrid Social Media Marketing is a two-step process: <ul> <li>Step 1: Interactions First – Always & Every time.</li> <li>Step 2: Channels Second – Always & Every time.</li> </ul> Step 1: At SmarrtGrid we enable your company to finalise and role out “Interaction First” strategy. Depending on your objective(s) we tailor communication and format in a manner that it can leverage the social interactivity of the desired target group on social media. Step 2: We help you identify the Channels and Channel properties that would be best for achieving a particular business objective. For a given strategic goal it may not be important on all channels but only a few or in some cases only on a single channel! How does it help your business? According to Gartner and CMOSurvey.com companies have started spending 25% of total marketing budget on Digital Media. Current share of Social Media is 9.9% and is likely to grow to 22.4% of budget in next 5 years! Social Media helps your consumers directly interact with you. It is a channel that provides you direct feedback. For the first time there is no guesswork or directional estimates to fine-tune your business strategies. Social Media enables you create a value for your organisation over a period of time. What you may require? <ul> <li>Social Media Marketing Boot Up.</li> <li>Social Media Plan: (Paid, Earned & Owned).</li> <li>In an existing Social Media Marketing environment how to leverage: <ul> <li>Hubs & Pumps.</li> <li>Identifying Social Media Ties & their strengths.</li> <li>Identifying and circumventing Barriers to Activation.</li> </ul> </li> <li>Direct interaction with your consumers.</li> <li>Channel wise Social Media Posting Strategies: <ul> <li>Frequency of Posts</li> <li>Best Times to Post</li> <li>Best Content Formats</li> </ul> </li> <li>Web Analytics: How to measure Social Media Efforts outcome?</li> </ul> Small Image: <<Redo this image as a small infographic image>> Big Image: <<Place this quote on top of the image placed in a banner given below. Redo the creative yourself>> “Sell something, get a customer for a day. Help someone, get customer for life” Jay Baer

Online Reputation Management

Scenario: We are social beings. Our reputation reaches places before we do. People form opinions about us on the basis of reputation that precedes us. Reputation takes years to build but only a few ruined in a days. With web 3.0 now as mainstream media; online reputation management is a area that brands or even individuals cannot ignore. Think about it this way! · Do we post same content on social media that we share on private chat (of course with same set of people)? · Do we share same content on casual social media and professional social media? What is Online Reputation Management? First “Online Reputation”: Online reputation is what content do people see about you on Web 3.0 when they search for you, your company or your social activities. People make opinion about you based on your social behaviour, activities, conversations around you and what people talk about you. Second “Online Reputation Management”: Taking control of the opinion formed by the people by guiding the conversations around you and getting more people to talk the way you want them to, about you is online reputation management. Role of SmarrtGrid: Placing any kind of content on the Web 3.0 is subject to a lot of criticism. It totally depends upon the point of view of the content consumer as to how he or she perceives it. This makes job for content creators more tedious than ever before. Now they have to brace for negative impact (if any). SmarrtGrid ORM practice looks at the content from 360O. Before the content is rolled out different ORM strategies are already put in place incase a negative content, trolls etc. are expected. We divide our ORM strategies into 3 categories: · Defend The Stand: Dig Deep & Take Stand. Picket2Picket Fight! · Accept & Apologise: Empathise and Accept the current social sentiment. Put forward your point of view with an Apology. · Quiet Retreat: Withdraw, re-strategise and comeback with a solution in sometime. How does it help your business? Reputation precedes the brand as it would precede a person. Choosing the right ORM strategy is as important as choosing the right marketing plan. There are times when Quiet Retreat would be a good move to survive and fight another day! SmarrtGrid enables you to have the right ORM strategy for your “at the moment” need. On Social Media platforms, you need to be social enough to engage the people who are talking about you or your product. What you may require? · Online Reputation Management for: o Ongoing Online Media Campaign. o Understanding and driving the Social Sentiments towards Positivity. o Response Mechanism to handle mentions and shares on various Social Media platforms. o Building up relevant & positive online presence to handle negative search results. Small Image: Redo: Scenario: We are social beings. Our reputation reaches places before we do. People form opinions about us on the basis of reputation that precedes us. Reputation takes years to build but only a few ruined in a days. With web 3.0 now as mainstream media; online reputation management is a area that brands or even individuals cannot ignore. Think about it this way! · Do we post same content on social media that we share on private chat (of course with same set of people)? · Do we share same content on casual social media and professional social media? What is Online Reputation Management? First “Online Reputation”: Online reputation is what content do people see about you on Web 3.0 when they search for you, your company or your social activities. People make opinion about you based on your social behaviour, activities, conversations around you and what people talk about you. Second “Online Reputation Management”: Taking control of the opinion formed by the people by guiding the conversations around you and getting more people to talk the way you want them to, about you is online reputation management. Role of SmarrtGrid: Placing any kind of content on the Web 3.0 is subject to a lot of criticism. It totally depends upon the point of view of the content consumer as to how he or she perceives it. This makes job for content creators more tedious than ever before. Now they have to brace for negative impact (if any). SmarrtGrid ORM practice looks at the content from 360O. Before the content is rolled out different ORM strategies are already put in place incase a negative content, trolls etc. are expected. We divide our ORM strategies into 3 categories: · Defend The Stand: Dig Deep & Take Stand. Picket2Picket Fight! · Accept & Apologise: Empathise and Accept the current social sentiment. Put forward your point of view with an Apology. · Quiet Retreat: Withdraw, re-strategise and comeback with a solution in sometime. How does it help your business? Reputation precedes the brand as it would precede a person. Choosing the right ORM strategy is as important as choosing the right marketing plan. There are times when Quiet Retreat would be a good move to survive and fight another day! SmarrtGrid enables you to have the right ORM strategy for your “at the moment” need. On Social Media platforms, you need to be social enough to engage the people who are talking about you or your product. What you may require? · Online Reputation Management for: o Ongoing Online Media Campaign. o Understanding and driving the Social Sentiments towards Positivity. o Response Mechanism to handle mentions and shares on various Social Media platforms. o Building up relevant & positive online presence to handle negative search results. Small Image: Redo: